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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Earlier this month, Anta released semi-annual report this year on revenue of 4.1 billion up by 22%, net profit of 800 million, an increase of 28%. downturn environment, Anta is the industry's first brand to positive revenues, "he returned to the growth track up" and the net profit reached a record high points. Prior to the first half of 2011 Anta peak, creating a 927 million net profit. Since 2012, the mainland dismal retail environment, the garment industry because of high inventories, closed shop tide and other factors has not bottomed out. Li Ning recently announced that due to the expansion of direct sales network, clearing channel inventory and other reasons, it is expected first half loss of 550 million yuan, the market surprise. while Shanghai and Hong Kong will be opened on the occasion pass, with ANTA Shizhong, Chairman talk. Anta recovery is representative of the industry, or a case? do "brand wholesale" led to industry-wide dilemma reporter: in 2012 the whole industry in trouble, Anta is how to come out of ? Shizhong: 2012, when the entire industry is in crisis, Anta also not spared, I was inside a lengthy self-examination, that the problem lies in two places: one, into the homogenization of competition; Second, the business model is not changed. the f buy cheap jordans online irst time, the domestic sports business model is actually a "brand wholesale", after the corporate branding to sell to dealers to get away, do not worry about ongoing operations, this rough business model is the one with more than a dozen year. In order to solve these two problems Anta, I propose, Anta "brand wholesale" from the "retail brand" strategic transformation. Reporter: specifically how to do ? Shizhong: Specific transformation includes flattening the organizational structure, sales performance and grasp the retailer's in-store inventory levels; the use of ERP systems collect data for retailers ordering guidance; retail discount policy is more strong, strengthen dealer competition and profitability; strengthen elasticity of supply chain management, optimizing flexibility and efficiency of the replenishment, product differentiation and to meet seasonal demand for the main product. For example, in the past, ANTA products R & D expenses in cost of sales accounted for only 1.5 percent a few, but the first half of this year reached 4.4 per cent a few, nearly 100 million yuan. Our gross profit margin increased, a large part of this year's contribution from new products. Reporter: high inventory is the focus of this round of industry plight outside criticism. Shizhong: Transition benefits are obvious, although there are still jordan 3 katrina 2018 791 million yuan Anta inventory, but sales ratio (the ratio of inventories to sales, inventory levels to detect whether a reasonable indicator) began to decline. Currently, Anta's sales ratio of 4: 1, in a healthy state. It should be said, is not conducive to sales of inventory is too low, healthy inventory levels can ensure that the needs of sales, while avoiding heavily discounted status. Reporter: From the semi-annual report, the total number of ANTA brand shops as 7701, reducing 56 more than last year, but its children and Fila brand but had increased the number of stores. Shizhong: Anta transformation strategy, adjust the number of stores, store structure optimization and upgrading, improve operational efficiency it is also the key. Anta past two years total off store over 1000, but actually increased the size of retail, so it seems, shops store efficiency, floor effect has been greatly improved. of Anta, the past but also the pursuit of quantity, now in pursuit of quality. Effective shop is the most important, ineffective shop unimportant. Generally speaking, as long as the loss of shops accounted for less than 20%, it is good, Anta in the lower level of the digital control. CBA signed abandon the Chinese gymnastics team are driven by market behavior Reporter: strong resources to seek sponsorship rights, build brand image i cheap air jordans s an important strategic sporting goods business. in earnings this year will be two days ago, suddenly announced Anta fully cooperate with the Chinese gymnastics management center. The news surprising, as the gold medal favorites, national gymnastics team sponsorship rights for a piece of "fat" Li Ning has been occupied, cooperation between the two has been for 23 years. Ding Shizhong: In fact, by the end of 2013, the national gymnastics team and Li Ning, the company's cooperation agreement expires, the national gymnastics management center began to tender. We have a priority right to renew the Li Ning, and not gymnastics center and negotiated a new period of cooperation, which gives the opportunity to Anta negotiations. Reporter: Anta compete with international brands, there are many Anta winner, so the market is full of "Li Ning, Anta enter restricted area" and so on interpretation. Shizhong: Sponsored not that complicated, just kind of market behavior is now strategic objectives match. The Gymnastics Center is sponsoring market behavior, no other factor. Two years ago, Anta give up and cooperate seven years China Basketball Association (CBA) contract as well. Anta CBA was the main reason to give up sponsorship is, CBA bidding price is too high, so that the input-output ratio is too low Anta. Reporter: Chinese gymnastics team air jordan 11 space jam for sale signed, the capital market is very concerned about the size of shareholder return that investment. Shizhong: This is a long-term sponsor, the impact on performance will not behave so fast, but gymnastics is one of China's best sports project resources, I believe will have a positive impact on the brand, will enhance the brand's long-term income. According to ANTA strategic considerations, as long as possible to take the title in the Olympic team, they are targets. Especially the gold medal team. "Anta core strategy is very clear, that is focused on Chinese sports. We want consumers to think of the Chinese sports, we can think of Anta." Anta to do mass market, learn to be finished Nike Reporter: downturn in the larger environment, Anta was the first in the industry to achieve revenues of positive brand, Anta recovery is representative of the industry, or a case ? Shizhong: Anta recovery, does not represent the entire industry recovery. Not all companies can come out from the bottom, in the short term, domestic brands are still facing serious homogeneity, intense competition problems. But we also see that with the urbanization continue to increase the proportion of urban population, will help drive the sport needs, plus the public revenue increased urbanization, good sporting goods industry future prospects. sporting goods mark jordans on sale online et has been growing on the sporting goods business, the key is to identify the location, in a nutshell is to withstand the temptation to blindly follow the trend. The diverse domestic consumers, as long as identify their location, must have living space. Reporter: Many people Anta, Li Ning and Nike, Adidas and other international brands than Nike hopes to make another. Shizhong: I want to ask you a question, why China all walks of life to a certain extent have suffered serious homogenization that there is no reason to find the gap?. If you do Anta also learn the international brand OEM OEM, that Anta is finished, it is survival of international brands. My idea is very simple, international brands to the international brand market, domestic brands to domestic brands in the market, which a business can not take-all. The Anta target market is the mass market, mass consumer pursuit is cost-effective, and half Chinese people can not afford our products, you say that there is much room? US population of 300 million, the average person has 4.5 pairs of sports shoes, but in China, this figure is only 0.5 pairs of sports shoes most popular in Guangdong, only 1.2 pairs. He said: "China has 1.3 billion people, 13 people if there is a person to buy Anta shoes, Anta able to sell at least 100 million pairs, but now that goal is still some dist Retro jordans for sale ance away . Reporter: Investors Looking to next year's performance at Anta it. Shizhong: Anta second half of the gross margin, net profit will remain flat with the first half performance would surely be a better year next year, which I have confidence. I once asked one of our major shareholder, how to judge which stocks to buy? He said a lot of models, but not mentioned priorities. Buy a company's stock, the first to buy a business, buy a performance second, third, to buy the business model, and the fourth to buy the team. Anta these four aspects are good. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No. About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No.as the year draws near, the new year is coming. And following the release of a , Air, Jordan, XII , and "Chinese New Year" color matching, a pair of themed female models also follow. Unlike men's, it is creamy throughout the entire shoe, lined with festive red. But in the jordan retro 14 white/fuchsia blast/black details of differences and Mens little tongue also has Chinese uppercase "but" to highlight the special significance, and the side trim shoelace buckle with wood texture of the material to build. Now, the theme of "Chinese New Year" also brings together the lovers' styles, not buying a new year's gift for themselves and the other half when the new year is coming The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game jordans on sale mens 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @real Cheap jordans online air jordan 11 blackout for sale chickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images)The introduction of LeBron 8 generations, really hold red "South China coast" color, after many shoes competing to "South Beach" color upper body, and continues to be sought after, but also let us see more about the color of shoes. Recently, there is a new custom NIKE SB Dunk High 'South Beach' exposure and public. The core elements of the design is still very popular color at the south coast, shoes use processing, Leather Suede collocation texture; shoe body is coated on bright blue, light pink lace decoration hole collocation and lace tongue logo, the expression effect of the South Coast color eye-catching is very accurate. Will such a Nike SB Dunk High make you feel good about it? Source: NIKE Air Yeezy 2 'Red October' , as it is now mid December, also shows that 2014 is coming to an end. This is also when we begin to sum up the major events of this year's trend, fashion and street. This time we brought fashion Advisory media to Highsnobiety, our 30 most popular and successful shoe seller for the year 2014. And the following shoes have appeared in your shoes?. 24, Kilates, x, Diadora, N9000, Sol adidas Pure Boost Primeknit adidas Consortium Stan Smith ad cheap foamposites idas Tubular adidas ZX Flux Buscemi 100mm Common Projects Basketball Mid converse, Chuck, Taylor, 1970s, Woven, Textile, Hi, Twilight, END., x, Saucony, Shadow, 5000, Burger, was born in 1984 Los Angeles Olympic Games will Micropacer running shoes, Adidas's most "forward one of the" design, recently the brand will release two year color, vast shoe fans back to good in the 1980s. Continuation of the retro feel full low cylinder running shoes contour, designers choose fluorescent yellow and dark green leather shoes production, combined with large area Plaid woven materials enhanced the overall texture, and the sign of LCD screen design of a pedometer, embodies the Adidas in the field of innovation pioneer status. source: HBXBape Skull Sta offering information 2016-04-28 12:33:21 Bape has been recently in its cooperation clothing and busy, long time no see them out of shoes, but the day before they announced this spring and summer to welcome back Skull Sta. Shoes extended classic silhouettes, shoes, shoes side are integrated into the Bape iconic elements, two different color can meet different needs. It is reported that the shoes will be landed in April 30th designated shop sale, interested friends may wish to pay attention to the next. 〈br choose="" your="" best="" love="" air="" jordan="" 5="" 2013-12-08="" 23:56:49 Air Jordan on sale in 1990 for the first time 5 has now gone through 23 years, this year Air Jordan breath launched 11 Air Jordan 5, some of which are engraved classic color, some color is new, up to now all the sale plan has been basically clear, in the 11 double Air Jordan 5 what is your favorite? Air Jordan 5 "Bel-Air" Air Jordan 5 Retro "Fire Red" Air Jordan 5 "Shanghai" Air Jordan 5 Retro " Laney" Air Jordan 5 "Doernbecher" Air Jordan 5 "3Lab5" Black/Red Air Jordan 5 "Fear" Air Jordan 5 "3Lab5" Air Jordan 5 Retro "Oreo〉"although ZX Flux limelight this year by a big wave Boost shoes cover up, but simple shoes design and changeable vamp printing, or let it become the pursuit of individuality of the best choice. Recently the brand will release an eye-catching "Sound Garden" shoes color, design will embody feminine spirit and floral prints covered with black and white collocation and uppers, soles wear lightweight running to create feelings, let you easily become the focus of people on the streets of winter! At present, this color has been purchased through Rise 45, priced at $70. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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Reebok Furylite Slip-On Knit "Burgundy" color matching Off-White the 3 Sneakers Series in the first shoe style Florence Pitti Uomo conference announced it has aroused great concern, including high barrel version "OFF-COURT" and the lower cylinder "OFF-COURT 1", 90s two sport wind shoes in the overall outline designer Virgil Abloh cannot do without love at the same time, but also into the details full of Off-White type industrial experimental taste and color, a total of two shoes, 4 styles of 3 Sneakers series of shoes has been available on the Off-White website to get pre. -- -- -- -- -- -- -- Reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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